You have a 10 year-old site and you have been actively building links to it for most of its lifetime — an old, aged site with thousands of incoming links. What could be possibly better?
Only, you knew nothing about link reputation until recently. Now you are stuck with a link profile that consist mostly of “Your Site Name” or “www.yoursitename.com” and none of it is any close to your desired keywords. How would this affect the effectiveness of your future link building campaigns? Can a huge number of links with irrelevant anchor text dilute the overall reputation of a page?
I think not. While I haven’t tested it, I don’t believe that the ability of a page to rank for keyword1 (e.g., your site name) would anyhow impact its ability to rank for keyword2 (your desired search term), no matter how different the two are.
Also, having a 10 year-old site with 1,000’s of incoming links is absolutely priceless, no matter what your current link reputation says.
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