Should you choose a domain name that has your main keyword in it, even if it doesn’t sound that attractive? Or, is a catchy easily brandable domain name better?
Personally, I would choose brandability over keyword-richness any day.
The only advantage of having a keyword phrase in your domain name is that when people link to you with your domain name in the anchor text, it also contributes to your desired link reputation. Without having your keyword in the domain name, you will just have to work a little bit harder for that link reputation.
SEO should be just one part of your business strategy. And, a non-brandable name is just that. There is nothing you can do to fix it.
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