10/07/2007 08:03 AM ·
All your competitors have “Easy, Hassle free returns”, “110% Price Guarantee”, “Satisfaction Guarantee” plastered all over their web sites. So, naturally, you also want to put up yours. However, it turns out your dropshipper won’t take back non-defective items. How to go about setting up a guarantee policy without bankrupting your business?
08/22/2007 10:41 AM ·
You have an old, PR5 site with hundreds of pages indexed in Google that has never been monetized. Can you introduce Google Adsense without putting your rankings in jeopardy?
Personally, I have never experienced any setbacks attributable to introducing AdSense to aged sites and would not hesitate to just go for it, all out. There are […]
08/20/2007 09:56 AM ·
You were approached by a merchant who offered you X percent affiliate commission if you agreed to market his product or service. How do you determine if the offered commission is acceptable?
Provided you are personally happy to recommend the product/service and feel comfortable dealing with the merchant, my approach to calculating an appropriate affiliate commission is based […]
07/29/2007 12:28 PM ·
Why do so many people monetize their sites with Google AdSense? Because it’s so easy. But, if you want to get the best out of your site’s money making potential, AdSense isn’t your best choice by far.
The biggest problem with AdSense as a monetization model is that Google doesn’t allow you to “draw attention” to […]
07/28/2007 23:22 PM ·
Where do you find reliable Google AdSense information? Especially, what ad block sizes to use, in which color combinations, on what type of site and where exactly to position them?
By far, the best source AdSense info on I know of is the AdSense BlackHat Edition. Now, most of what this book recommends is downright spam […]
07/27/2007 14:05 PM ·
There is this new technology, called Tailgate that claims to turn annoying adverts into a useful application that serves a purpose. What Tailgate does is deliver e-commerce transactions from the banner itself. Essentially, users can purchase items by interacting with the banner as opposed to having to click through to another page.
My first reaction is […]