Category Link Building

How fast to gain new links?

How fast can you build links to your site without raising a red flag with Google?

Penalty for submitting to article directories?

Can submitting too many articles to too many article directories hurt you in the search engines?

Buying sponsorhip links OK?

Is it a good idea to purchase a link that will be listed under the “Sponsors” heading?

Submitting to article directories: how often?

You would like to take advantage of submitting articles to article directories. How often should you submit? Is there any maximum? Minimum? What is the best practice?

Submitting already published content

Your site is full of great content. Now, you would like to leverage it by submitting it to article directories. Is it a good idea? Can it dilute your site’s ranking ability?

Best link exchange software

Which software solution for managing reciprocal link campaigns should you get?
The answer is “none of them” and the reason is simple… reciprocal linking doesn’t provide nearly as much benefits as it used to and—if not careful—it could be downright harmful.
Personally, I no longer do link exchanges and have heard  stories from people who reported their […]

Social bookmarking for PageRank

There are tons of social bookmarking and other Web 2.0 sites. How useful are they for search engine optimization purposes?
In general, social bookmarking sites are much more useful for buzz and traffic building than for link building.
If your goal is link building, a great majority is not helpful at all. It’s because they either use rel=”nofollow” […]

Directory submission FAQs

Where I can find an updated list of free directories worth submitting to?
There are plenty of lists floating around, but most of them are too big and too old. The best list I know comes from Jerry West, and is currently available to members of StomperNet.
Is there a limit on how many directories can I […]

Supplemental Index, PageRank and link reputation

You just checked your backlinks in Yahoo! or Google’s webmaster tools and discovered that most of the pages your links are on are in the Google’s Supplemental Index. Is this something to be concerned about? Are these links worth anything. Do they pass PageRank and/or link reputation?
The answer is, “yes, they do pass both.” So, […]

Value of blog links in Google

You managed to get a post with your link published to the home page of a PR6 blog. A few days later, the links shows up among your backlinks in your Google webmaster tools account and you cannot be happier! But then, another few days passes and the link is suddenly gone. What happened? The […]

Calculating PageRank passed to a link

You know already that PageRank distribution is split across all outgoing links on that page. But, is it better to have your link on, say, a PR6 page with 22 outgoing links, or on a PR5 page with only 15 outgoing links?
Assuming the PageRank algorithm uses the base of 8, your link could be on […]

Blogs links better than directory links?

Is it true that links from blogs are better than links from directories because blogs are frequently updated? No, it isn’t.
“Frequently updated” has no direct impact on the quality of a link. The search engines don’t treat blogs differently from any other site type, including directories. All factors being equal (PageRank, number of outgoing links, […]

No results from Google Backlink Index

You have been building links for the past [x] weeks or months and now you want to check if Google found them. So, you enter link:yoursite.com -site:yoursite.com into Google expecting to see a huge list of backlinks, but instead, all you get is “Your search did not match any documents”. What goes on?
Unfortunately, results returned […]

Many incoming links, wrong anchor text

You have a 10 year-old site and you have been actively building links to it for most of its lifetime — an old, aged site with thousands of incoming links. What could be possibly better?
Only, you knew nothing about link reputation until recently. Now you are stuck with a link profile that consist mostly of […]

Buying links for PageRank and reputation

The most important piece of advice I can give you regarding purchasing links for the purposes of building PageRank and/or link reputation is: “don’t”.
Link inventories of most link selling services have already been compromised and Google is getting better and better at recognizing and discounting purchased links. As a result, link buying is not what […]