12/19/2007 09:42 AM ·
How can you meaningfully increase the number of pages on your e-commerce site, when you sell only a limited number of products?
12/17/2007 20:59 PM ·
What’s more effective, off-page SEO or on-page SEO?
11/10/2007 17:42 PM ·
How do you determine whether the high PR on a site you are considering to buy is real or fake?
09/23/2007 18:19 PM ·
Does it make sense to point links to a directory page that lists your site?
08/22/2007 10:41 AM ·
You have an old, PR5 site with hundreds of pages indexed in Google that has never been monetized. Can you introduce Google Adsense without putting your rankings in jeopardy?
Personally, I have never experienced any setbacks attributable to introducing AdSense to aged sites and would not hesitate to just go for it, all out. There are […]
08/21/2007 11:05 AM ·
Your site has been indexed as yoursite.com instead of www.yoursite.com. Is it a problem if there is no www in front of your domain name?
It is not a problem, but you need to decide whether you want to go with www or without www and then apply it religiously for both, your internal linking structure (provided […]
08/07/2007 08:11 AM ·
You’ve been regularly adding new content to your site for the past few months. As a result, you’ve seen your SERPs going up and your traffic has been growing nicely, too. But, the summer is here and you are going on vacation. Can it have a negative effect on your site’s rankings if you suddenly […]
07/23/2007 11:29 AM ·
Your old site was a plain, static site with each page physically “sitting” on your server saved as .HTML. But now you are building a new, database-powered site and your webmaster is telling you that you need to use .PHP or .ASP (or whatever other) file extension. Does it matter from the search engine optimization […]
07/12/2007 13:07 PM ·
You are putting up a new blog and have a bunch of articles pre-written for it. Is it better to post all of these on the same day, or should you space them out over a week or two? Does it make a difference?
Yes, it does. You want to space your posting out a bit. […]
07/09/2007 08:18 AM ·
Update 2007/09/19: The hacks for figuring out which pages are in the Supplemental Index no longer work and it doesn’t seem that there will ever be a new hack, again.
Update 2007/08/01: Google announced yesterday that they are no longer going to mark pages as “Supplemental Result”. So, this effectively kills your ability to see which […]
07/08/2007 23:13 PM ·
What’s the best number of links per landing page? Is there any SEO benefit to having [x] links per page?
Here’s what I think:
Forget about SERPs. Focus on conversion. There is no magic number as far as number of links.You need to test what gives you the best result. Start with what you consider the most […]
07/08/2007 15:57 PM ·
You have a 10 year-old site and you have been actively building links to it for most of its lifetime — an old, aged site with thousands of incoming links. What could be possibly better?
Only, you knew nothing about link reputation until recently. Now you are stuck with a link profile that consist mostly of […]
07/07/2007 11:52 AM ·
Is there any problem with having your e-commerce store on a subdomain, while using the www.yourdomain.com for, say, your blog or info site? Would it hurt the site in the search engines?
The answer is “this is absolutely nothing to be concerned about”. Using subdomains for e-stores is a common approach and perfectly OK. Feel free […]
07/03/2007 02:26 AM ·
You have an old static HTML site with good rankings, but now you want to expand and move into a bigger database-driven site. Is it possible to transfer a well-indexed static site to a dynamic form without loosing rankings? Yes, there is. But, be careful!
The only 100% fool-proof way to keep your rankings while transferring […]
06/30/2007 22:03 PM ·
Have you moved to a new domain or are about to? Then you want to ensure that all your old URLs are redirecting properly to the new ones. But how to redirect all your 102,322 web pages without having to set up a 301 redirect for each of them, separately?
If your old site is running […]