Category Web Site Conversion

Navigation links on sales pages

09/05/2007 10:03 AM · Comments (0)

Should you put web site navigation links on your sales pages? Is it likely to affect conversions? What if your visitors need navigation options?
Only testing will tell for sure, but in theory—unless the additional links are designed to actually help the selling process—you should expect a drop in conversions.

Meta keywords, description tags

08/17/2007 17:24 PM · Comments (0)

The META keywords and META description tags used to be the holy grail of search engine optimization. All you had to do was to put a ton of keywords in them and you magically skyrocketed to the top of the SERPs.
Well, those times are long gone. Today, none of the tags have any measurable SEO […]

How many links on landing page?

07/08/2007 23:13 PM · Comments (0)

What’s the best number of links per landing page? Is there any SEO benefit to having [x] links per page?
Here’s what I think:
Forget about SERPs. Focus on conversion. There is no magic number as far as number of links.You need to test what gives you the best result. Start with what you consider the most […]

Value-per-visitor, what does it tell?

07/06/2007 13:48 PM · Comments (0)

It depends on what you mean by “value per visitor”. I have seen it used in at least the following three contexts:

Cost per visitor - how much does it costs to acquire a visitor? The lower, the better. The number will give you a benchmark for your traffic-buying campaigns (whether PPC or other). Always on […]