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Site maps for large dynamic sites

You’ve got a huge database-driven site with new pages added every day. How should you approach the sitemap issue?

Detecting fake PageRank

How do you determine whether the high PR on a site you are considering to buy is real or fake?

Buying sponsorhip links OK?

Is it a good idea to purchase a link that will be listed under the “Sponsors” heading?

Pages better than posts?

Is there any advantage to using Pages as opposed to regular posts from a search engine optimization point of view?

Keyword-rich better than brandable?

Should you choose a domain name that has your main keyword in it, even if it doesn’t sound that attractive? Or, is a catchy easily brandable domain name better?

Dealing with negative forum posts

Somebody wrote a negative comment about your company on a popular forum and now it ranks in Top 10 for your company’s name. Is there anything you can do about this? Can you cause the negative comments to disappear from the SERPs?

Sitemap outranks money page

Your site map ranks higher for a particular keyword than your money page that you spent hours optimizing. Why? And, what to do about it?